Client Challenge: An innovative and secure B2B, B2G and CNP payment solutions company needed to quickly capture the imagination and understanding of SBA contractors and other companies that accept corporate credit cards. The client reduces the “interchange fees” that credit card companies charge so its customers can keep more of their money.
CSG Solution: We developed a series of logo designs that used the familiar credit card image as an icon. But we wanted to create something that would not look like an old-fashioned credit card processing logo.
The Result: The final logo incorporated two colors and typeface weights (one bold, one medium) for the company name. We then reflected this color choice in the icon which demonstrated the interconnected nature of the credit card industry. The result is powerful, clean and modern.