Today is a new day for your brand (for those who like to procrastinate, so is tomorrow, but I’ll stick with today).
- What will you do today to differentiate your brand?
- What will you do today to reach your target prospects?
- How will you describe your brand today that is an improvement on yesterday?
I have the same questions about my brand as you should have about yours. Our answers will differ, but they will be based on the same thing — our customers’ perceptions of our brand benefits.