This terrific infographic from the folks at SumAll working with Buffer decided to take a fun approach to highlighting some sobering data:
Most of our content is boring our readers to death.
The infographic highlights the optimal length of content across many different formats, Twitter and Facebook posts, email subject lines, blog headlines and copy, even presentations. The scary thing is that most of our content (yours and mine) is often much longer — and SumAll says — less effective.
I am not advocating cutting your white papers and eBooks to just a few characters (!) but perhaps we need to get to the point faster, in a larger font and maybe with a nice graphic instead of so much copy.
What do you think?
(Click the infographic to download as a PDF)