At our agency, we talk quite often about developing “thought leadership” to promote our clients. We use the term to refer to that which differentiates one company from another. We focus on brand story — and the many ways to share that story. But it’s not the best term. It’s vague and imprecise. And I hate … Read More
It’s back to school time! Get your new pencils and paper, and notebooks (and tablets). Now you can also get a quick checklist for Social Media. Just click below to download a copy and print it out to keep nearby for your daily, weekly and monthly social media activities.
If you want to share your brand story with journalists, you have to know how to pitch the story to them. We often tell clients there are three ways to pitch reporters. In many cases, you can use these approaches in combination in order to target and reach the media professionals who are most likely … Read More