Communication Strategy Group aims to help businesses share their brand stories. This infographic from NCM Fathom Business Events (an AMC company) offers some great guidance in how storytelling can increase revenue. Check it out!
I usually advise people to avoid using jargon, technical language and TLAs (three-letter-acronyms) to avoid confusion. But it is often necessary to use the correct industry terms when speaking with your agency when you want to obtain the best image or graphic for your brand. We recently worked with a well-meaning client who insisted on using … Read More
“Everyone’s an Innovator” Joy of Tech
The team at CreateYourNextCustomer.com at UBM have developed an interesting infographic about the 4Cs of social media: Content, Conversations, Community and Connections. Many demand generation professionals would probably add Conversions to the list. Take a look below at the metrics they list specific to technology professionals — and see where your Social Media efforts are connecting! Source: … Read More