Steve Rubel, micropersuasion uber-blogger and social media expert, details some emerging digital careers for marketers. One he calls “digital storytellers,” which I would, of course, call brandteller.
“...there is a big market for people who know how to create or cultivate compelling content that pulls in people.”
I agree with his premise, but would expand the thought to include offline as well as online communications — while digital is necessary, we still manage to find ourselves in front of others every now and then, sometimes sans PowerPoint or a screen. What then?