I usually advise people to avoid using jargon, technical language and TLAs (three-letter-acronyms) to avoid confusion. But it is often necessary to use the correct industry terms when speaking with your agency when you want to obtain the best image or graphic for your brand. We recently worked with a well-meaning client who insisted on using … Read More
The buzz you’re hearing all around you is about Content Marketing. But what exactly is Content Marketing and how can you use it to promote and share your brand story? Glad you asked. The folks at Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers, have … Read More
Why does the buying cycle seem to be upside down to the marketing cycle in most ads? Why does it seem that our first instinct is to pick some arbitrary feature or benefit and immediately use it as a basis to make a sale? For example, every Sunday, my local paper runs an ad for … Read More
Do you remember the “Got Milk” series of ads? The thing that was so great about those ads was their udder (couldn’t resist) simplicity. The commercials always offered a serious problem that could only be solved with milk. And the ads drove the message home with their ending line – a simple question: Got Milk? … Read More
When you’re telling a story, it’s a good idea to know who your audience is. OK, it’s a GREAT idea to know who your audience is. Back when I was an editor at technology business magazines, I used to keep copies of the articles that interviewed our readers and discussed their business so I had … Read More
Looking for ways to stretch your content? We’ve identified a dozen ways to Amplify Your Content in the infographic below developed by our Creative Director Michael Simbrom and a Marketing Assistant. Feel free to copy and share this link.