Arthur Germain, CSG Principal & Chief Brandteller, recently discussed how to locate and link with industry influencers using social media and good, old-fashioned email. According to Germain, before reaching out to an influencer, get to know what he or she likes. Start by following the influencers you want to reach on social media.
Subscribe to their blog or newsletter; ask a question or make a comment on their blog or even send them an email. When Germain started his business in 2005, he emailed social media guru Chris Brogan asking if he had any recommendations for people Germain should follow on Twitter. Brogan responded instantly, he says.
Germain says he’s used LinkedIn Today to find influencers. The tool is free; based on your profile, it shows you posts and news from thought leaders that may be of interest to you, he explains.
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