Communication Strategy Group principal and chief Brandteller quoted in new business writing book

Business Writing Today: A Practical Guide

Business Writing Today: A Practical GuideHow do you author a successful book about business writing? You interview working professionals for their commentary and perspective.

Arthur Germain, principal and chief Brandteller of Communication Strategy Group, a brand storytelling agency, is one professional quoted in a brand new book by author and Public Relations professor Natalie Canavor. The new publication Business Writing Today: A Practical Guide (Second Edition) quotes Germain and other professionals discussing ways to make a story jump and come alive on the page. Germain discusses his focus on brand storytelling or Brandtelling, for business and marketing communications.

Among the topics Canavor covers in her book are how to develop a structured planning system for all your communications, business writing in the digital age, practical techniques to sharpen and improve your writing, business communications basics and creating persuasive messages.

Available on Amazon: http://www.amazon.com/Business-Writing-Today-Practical-Guide/dp/1483358666

Communication Strategy Group Brings Marketing-as-a-Service to Long Island

Brand Storytelling Agency to Showcase Subscription-Based Marketing Model at Regional Business-to-Business (B2B) Events; Strictly Business Trade Show, Tuesday, May 5 & HIA-LI Annual Business Trade Show and Conference, Thursday, May 21

SMITHTOWN, N.Y., April 23, 2015 /PRNewswire/ — Long Island business owners and executives will have the opportunity to learn about a new and affordable marketing service next month when Communication Strategy Group (communicationstrategygroup.com), a brand storytelling agency, showcases its new subscription marketing services during two B2B events. The agency developed its Marketing-as-a-Services subscription model as a direct answer to its technology, manufacturing and professional services clients that were looking to develop and sustain a strong, consistent thought leadership approach for their B2B marketing and communications but wanted a more affordable model than typical agency project pricing. The marketing services include Brandtelling (brand + storytelling) and visual communications, public relations, content marketing, and media and presentations. Communication Strategy Group team members will be on hand next month for the Eighth Annual Strictly Business Trade Show from 9 AM to 1 PM on Tuesday, May 5, 2015 at the Middle Country Public Library in Centereach, 101 Eastwood Blvd (Information: http://bit.ly/1cWMacw). and at the HIA-LI 27th Annual Business Trade Show and Conference from 9 AM to 3 PM on Thursday, May 21, 2015 at the Suffolk Community College Sports & Exhibition Complex, Brentwood, NY (Information & Registration: http://bit.ly/18HBbRU).

“Creating a strategy for building and maintaining consistent thought-leadership marketing programs is a challenge for many Long Island B2B marketers. Communication Strategy Group’s subscription marketing services model provides clients with significant benefits for a regular, monthly investment,” says Arthur Germain, Principal and Chief Brandteller for Communication Strategy Group.

Among these benefits is the ability to hire the agency to act as a “marketing coach,” providing ongoing strategic consulting and guidance for marketing efforts.

Request a no obligation, complimentary Marketing Services Pricing Guide that demonstrates some of the options and savings available at http://bit.ly/1OeObPx
Interested in getting started with content marketing? Download a complimentary eBook, Brandtelling for Business: Share Your Story and Step-up Your Sales available at http://bit.ly/1DFicD5.
About Communication Strategy Group
Communication Strategy Group, an award-winning brand storytelling agency, helps clients develop brand stories that are remembered, repeated and rewarded through a strategic Brandtelling® approach. We focus on building and supporting a strategic plan for client communications in order to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team is comprised of senior-level communications professionals who work directly on client accounts to achieve results. Our clients include both Fortune 1000 and growing companies in technology, manufacturing, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at www.communicationstrategygroup.com

Media Contact
Lisa Hazen
Communication Strategy Group
lhazen@gocsg.com
631-239-6335 x103

SOURCE Communication Strategy Group

Communication Strategy Group Debuts Marketing-as-a-Service Model

Brand Storytelling Agency Offers Subscription-Based Pricing for Custom Public Relations, Content Marketing Services

Smithtown, NY – March 25, 2015 – Developing and maintaining a consistent thought-leadership marketing program despite frequent spikes in cost due to project-based pricing is a challenge many B2B marketers often face. While every other company division is able to take advantage of some form of the “as-a-service” subscription economy, marketing departments are often at the mercy of traditional big agency and freelance models. In order to help technology, manufacturing and professional services marketers develop and sustain a strong, consistent thought leadership approach for their B2B marketing and communications, Communication Strategy Group (communicationstrategygroup.com), a brand storytelling agency, is introducing a subscription marketing services model. A subscription marketing services model provides clients with a number of significant benefits, including ongoing strategic consulting and guidance for marketing efforts as well as a more consistent approach to content marketing. In addition, similar to many as-a-service offerings, this marketing offering eliminates fluctuating costs common to traditional project pricing that often wreak havoc with marketing budgets by enabling consistent monthly subscription pricing instead.

“One of the most common issues among our B2B clients is how to fund an ongoing marketing campaign,” says Arthur Germain, Principal and Chief Brandteller for Communication Strategy Group. “They recognize the need for a regular cadence of communication with their customers, partners and suppliers that a thought leadership marketing program can deliver. And while many companies have asked us to produce various types of content – a white paper, case study or eBook, for example – as a one-off piece of collateral, the costs associated with producing those items one at a time create spikes in budget allocation that, in some cases, have prevented them from creating a more strategic and longer term plan.  By offering a subscription pricing model, we can help clients create custom, high-quality thought leadership content on a consistent basis, better managing large project cost spikes by paying a lower monthly subscription over time.”

Benefits of Subscription Marketing Services

Communication Strategy Group says that while the agency will continue to offer both subscription- and project-based investment models, subscription marketing services offer a number of attractive benefits to B2B marketers:

  • Increased strategic guidance and follow-up on client thought leadership content.
  • Greater consistency of message and campaigns.
  • More flexibility meeting marketing requirements.
  • Consistent monthly investments in marketing campaigns.
  • Ability to reallocate funding when necessary – no scope of work “lock-in”.

Request a no obligation, complimentary Marketing Services Pricing Guide that demonstrates some of the options and savings available at http://bit.ly/1OeObPx

About Communication Strategy Group

Communication Strategy Group, an award-winning brand storytelling agency, helps clients develop brand stories that are remembered, repeated and rewarded through a strategic Brandtelling® approach. We focus on building and supporting a strategic plan for client communications in order to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team is comprised of senior-level communications professionals who work directly on client accounts to achieve results. Our clients include both Fortune 1000 and growing companies in technology, manufacturing, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at www.communicationstrategygroup.com

 

Media Contact

Lisa Hazen
Communication Strategy Group
lhazen@gocsg.com
631-239-6335 x103

 

Communication Strategy Group Says Branded Content to Soar in 2015

Long Island Brand Storytelling Agency Shares Seven Steps to Brandtelling Success

Smithtown, NY – February 24, 2015 – It’s clear that branded content marketing – sharing educational and informational content to answer consumer questions and help them in their buyers journey – will continue to be a major focus for business-to-business (B2B) marketers in 2015. “Branded storytelling, what we call Brandtelling, has been on the rise since we coined the term nearly a decade ago,” says Arthur Germain, Principal and Chief Brandteller for brand storytelling agency Communication Strategy Group. “Branded content marketing is the key to raising brand awareness and connecting consumer desires with brand values.” To help B2B marketers get started, Communication Strategy Group is offering its complimentary eBook, Brandtelling for Business: Share Your Story and Step-up Your Sales. The eBook offers insights and directions for getting started with brand storytelling including the Seven Secrets of Brandtelling Success and is available at http://bit.ly/1DFicD5

Seven Secrets of Brandtelling Success

At some companies, everyone from the receptionist to the CEO seems to be able to tell you all about the company, its products, services, customers, employees, and place in the community. And they can do it in a way that makes you understand the value it provides to everyone along the way. At other companies just the opposite appears to be true. The successful brand storytellers know the secrets to delivering their business stories.

  1. Make it Desirable. Your audience has to want your story or it won’t stick.
  2. Make it Clear. Your story must be perfectly clear (to others).
  3. Make it Relevant. Your story has to be meaningful to your audience.
  4. Make it Real. You have to be authentic in order to be trusted.
  5. Make it Memorable. We hear lots of stories every day. Yours must stand out.
  6. Make it Repeatable. Your story must be easy enough for the audience to share.
  7. Make it Rewarding. There should be a reason for an audience to share your story.

Marketers can learn more about the the Seven Secrets of Brandtelling Success by downloading the complimentary eBook, Brandtelling for Business: Share Your Story and Step-up Your Sales from http://bit.ly/1DFicD5

About Communication Strategy Group

Communication Strategy Group, an award-winning brand storytelling agency, helps clients develop brand stories that are remembered, repeated and rewarded through a strategic Brandtelling® approach. We focus on building and supporting a strategic plan for client communications in order to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team is comprised of senior-level communications professionals who work directly on client accounts to achieve results. Our clients include both Fortune 1000 and growing companies in technology, manufacturing, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at www.communicationstrategygroup.com

Media Contact

Lisa Hazen
Communication Strategy Group
lhazen@gocsg.com
631-239-6335 x103

How brand storytelling generated $8 m for one tech company

Communication Strategy Group long-time client Lisa Dreher at Logicalis US was recently interviewed by MarketingSherpa to discuss how our brand storytelling campaign resulted in significant gains. It’s a good look into what makes a great campaign and why brand storytelling — telling the story of your brand in a way that is educational and informative — is so important.

Read More Here:

CASE STUDY
Content Marketing: How an IT solutions company generated $8 million from a thought leadership campaign

Communication Strategy Group Joins FuzeHub to Boost Marketing Efforts for NYS Manufacturers

Long Island Brand Storytelling Agency Becomes Marketing Resource to FuzeHub Network, Helps Improve Go-to-Market Process for New York State Manufacturers

Smithtown, NY – May 6, 2014 – Brand marketing and public relations agency Communication Strategy Group has been selected as a marketing resource partner for New York State manufacturers by FuzeHub, a new initiative created to connect New York State’s small and mid-sized manufacturing companies with the resources they need to thrive. As a new marketing resource to the FuzeHub network, Communication Strategy Group will connect with New York State manufacturers looking to establish or strengthen their branding, marketing, public relations and presentations. CSG joins an elite group of public partners and private sector resources that FuzeHub has selected for NYS manufacturers to help them in all areas of their business. An award-winning brand storytelling and content-marketing agency, Communication Strategy Group specializes in helping manufacturers, technology companies and professional services firms to “find and share their brand story” with prospects, customers and the media. For more information, New York State (NYS) manufacturers are encouraged to visit http://bit.ly/1gx364k

“New York State manufacturers are among the best in the world and we look forward to helping these companies develop and promote their brand marketing,” said Arthur Germain, Principal and Chief Brandteller for Communication Strategy Group. “Our association with FuzeHub demonstrates our commitment to serving these vital contributors to the New York State economy.”

“Communication Strategy Group is a welcome addition to the FuzeHub network. It brings a strong marketing perspective that includes brand storytelling, content marketing and public relations that are essential to the growth and innovation of NYS manufacturers,” said Laura Mann, Executive Director for FuzeHub.

About FuzeHub
FuzeHub is a new initiative that works to better connect New York’s small and mid-sized manufacturing companies to the resources, programs and expertise they need for technology commercialization, innovative solutions and business growth. FuzeHub unites and integrates a broad network of multi-disciplinary public and private sector technology, industry and commercialization services, experts and partners. We bridge the gap by providing fast access through a convenient, 24/7 online request service, numerous event opportunities for meeting with solution partners, and direct assistance from our Innovation Specialists team every step of the way. FuzeHub was initiated by the partnering of a state and federal program with support from the U.S. Department of Commerce’s NIST MEP and Empire State Development’s Division of Science, Technology & Innovation (NYSTAR). For more information, please visit www.FuzeHub.com

About Communication Strategy Group
Communication Strategy Group, an award-winning brand storytelling agency, helps clients develop brand stories that are remembered, repeated and rewarded through a strategic Brandtelling® approach. We focus on building and supporting a strategic plan for client communications in order to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team is comprised of senior-level communications professionals who work directly on client accounts to achieve results. Our clients include both Fortune 1000 and growing companies in technology, manufacturing, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at www.communicationstrategygroup.com

Media Contact
Lisa Hazen
Communication Strategy Group
lhazen@gocsg.com
631-239-6335 x103

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Communication Strategy Group, Simbrom Creative Forge Strategic Partnership, Expand into New Offices, Make New Hires

Brand Storytelling Agency and Visual Design Firm Open New Long Island Location to Better Serve both Local and National Clients

Smithtown, NY – April 8, 2014 – Long-time collaborators Arthur Germain, principal and chief Brandteller of brand marketing and public relations agency Communication Strategy Group, and Michael Simbrom, president of visual design firm Simbrom Creative, have opened the doors to a new, shared agency location at 1020 West Jericho Turnpike, Suite 210, in Smithtown, NY, to better serve regional Long Island businesses while acting as a base of operations for national and international clients.

Germain and Simbrom, frequently collaborated from separate East Northport offices. The decision to forge a strategic partnership and open a new office together was an easy one. “We felt there was a strong connection between our brands with Communication Strategy Group providing brand strategy, public relations and content marketing and Simbrom Creative providing visual strategy and creative development,” says Germain. “We each bring a valuable perspective to client engagements, and those perspectives have created award-winning marketing programs for our respective clients.”

The new Smithtown offices include a reception area, private executive offices, a large customer collaboration room, as well as a smaller conference room for private meetings. “It’s in a central location for Hauppauge Industrial Park and other Long Island-based clients, and is a convenient location, accessible by plane, train or car for our NYC and other national clientele,” says Simbrom.

New Hires
In addition to the new offices, Communication Strategy Group is expanding its staff, adding two new employees to its growing roster of contributing writers, media relations experts,  content marketers and demand generation specialists.

Lisa Hazen joins the team as a Client Account Manager responsible for establishing and implementing strategic and tactical communications plans for agency clients. She brings more than a dozen years of B2B and B2C marketing experience in industries that include software, security and lifestyle goods and services.

Valerie Zeman joins the agency as Administrative Marketing Assistant responsible for assisting with executive, agency and office operations. Zeman brings insight from her experience managing daily operations at large non-profits and professional services firms.

About Simbrom Creative
Simbrom Creative is a visual design studio run by creative director and branding professional Michael Simbrom. The studio has an extensive record of boosting market penetration and brand awareness for high-profile clients by designing exceptional campaigns and delivering measurable results. Simbrom is an award-winning creative director who assembles and motivates cross-functional teams to build successful branding and marketing strategies for an array of commercial product lines. For more information, visit msimbrom.com

About Communication Strategy Group
Communication Strategy Group, a brand storytelling agency, helps clients develop brand stories that are remembered, repeated and rewarded through a strategic Brandtelling® approach. We focus on building and supporting a strategic plan for client communications in order to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team is comprised of senior-level communications professionals who work directly on client accounts to achieve results. Our clients include both Fortune 1000 and growing companies in technology, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at www.communicationstrategygroup.com

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Media Contact
Lisa Hazen
Communication Strategy Group
lhazen@gocsg.com
631-239-6335 x103