Long Island-Based Brand Storytelling Agency Offers Guidance and a Brand Marketing Self-Assessment Tool One month into the New Year and many marketers are already struggling to identify the best places to focus their budgets when it comes to strengthening and promoting their brand stories. The challenge they face is that there are so many things … Read More
Agency News and Views
Arthur Germain, principal of Smithtown-based Communication Strategy Group, a brand marketing agency, likes to break a brand assessment into four areas: Brandtelling and visuals: Are you able to clearly articulate your brand story? Is your brand story different from your competitors’? Do your visuals support that brand story? Public relations/promotions: Do you consciously promote your … Read More
Long Island-based Brand Storytelling Agency Receives Award from Corporate LiveWire Smithtown, NY – September 27, 2016 – Communication Strategy Group (communicationstrategygroup.com), a brand storytelling agency, was named to the exclusive 2017 Innovation & Excellence Awards by Corporate LiveWire, a web and event provider of business information on the latest news and developments from around the … Read More
Long Island-based Brand Storytelling Agency Recognized for Second Year in a Row with Prestigious Marketing, Public Relations & Communications Award Smithtown, NY – September 14, 2016 – For the second year in a row, Communication Strategy Group (communicationstrategygroup.com), a brand storytelling agency, has been recognized for its groundbreaking Brandtelling® approach to business brand storytelling. This … Read More
Looking for ways to stretch your content? We’ve identified a dozen ways to Amplify Your Content in the infographic below developed by our Creative Director Michael Simbrom and Marketing Assistant Jenna Delio. Feel free to copy and share this link.
Arthur Germain, Principal & Chief Brandteller, and Michael Simbrom, Creative Director, at Communication Strategy Group were interviewed during the 28th Annual HIA-LI Trade Show and Conference discussing branding, marketing and improving trade show presentations with Jay Oliver at LI News Radio.
Business leaders looking to share their expertise and individuals who want to share their passions with Long Island audiences have a new home at Long Island Speakers Bureau (www.longislandspeakersbureau.com) an online hub for Long Island speakers and meeting and event planners at civic and worship organizations, event venues, libraries and corporations. Typically, business leaders and … Read More
Long Island Brand Storytelling Agency Debuts “Storyteller from CSG” to Help Marketers Achieve More Consistency, Stronger Results from their Marketing Activities Marketers often lament that they spend more time logging into different marketing systems that don’t talk to one another than they do working on the creative content they are trying to share. It’s a … Read More
Long Island Brand Storytelling Agency Offers Tips for Reaching Different Audiences with Different Content Vehicles One of the biggest concerns among B2B marketers is that they lack the content to make their marketing programs and campaigns a success. They begin with the best of intentions – putting in place a marketing automation or email marketing … Read More
Influencer marketing and content marketing are being driven by public relations techniques according to How To Use Your PR Content To Evangelize And Influence, a terrific article in the PRSA publication ComPRehnsion by Sanjay Kulkani, VP Product & Marketing at MartketWire. Kulkani says, “By regularly making relevant, informative content available to the audiences who influence others in … Read More
Communication Strategy Group Principal & Chief Brandteller Arthur Germain was recently interviewed by LI News Radio Morning Host Jay Oliver (pictured) for a wide-ranging discussion about marketing, Brandtelling, business on Long Island and running a business for 10 years.
Long Island Newsday interviews Arthur Germain for its Executive Suite feature where he discusses Communication Strategy Group’s 10 year anniversary, recent recognition as Best Brand Storytelling Agency and outlines how content marketing can be the most cost-effective marketing for new companies and existing companies alike: It’s always a great idea for businesses to start with developing … Read More
Capping its 10th Year in Business, CSG is Named Best Brand Storytelling Agency by Corporate Vision Magazine in Annual Issue Smithtown, NY – September 9, 2015 – Communication Strategy Group (communicationstrategygroup.com), a brand storytelling agency, is proud to announce it has earned the prestigious Marketing, Public Relations & Communications Award for Best Brand Storytelling Agency … Read More
Communication Strategy Group Principal & Chief Brandteller Arthur Germain was quoted by Newsday Small Business Editor Jamie Herzlich discussing how to boost brand recognition in your marketing niche. Germain recommends networking, speaking and public relations efforts to raise brand awareness. The article, Brand recognition in your market niche is available online.
How do you author a successful book about business writing? You interview working professionals for their commentary and perspective. Arthur Germain, principal and chief Brandteller of Communication Strategy Group, a brand storytelling agency, is one professional quoted in a brand new book by author and Public Relations professor Natalie Canavor. The new publication Business Writing Today: … Read More
Brand Storytelling Agency to Showcase Subscription-Based Marketing Model at Regional Business-to-Business (B2B) Events; Strictly Business Trade Show, Tuesday, May 5 & HIA-LI Annual Business Trade Show and Conference, Thursday, May 21 SMITHTOWN, N.Y., April 23, 2015 /PRNewswire/ — Long Island business owners and executives will have the opportunity to learn about a new and affordable … Read More
Brand Storytelling Agency Offers Subscription-Based Pricing for Custom Public Relations, Content Marketing Services Smithtown, NY – March 25, 2015 – Developing and maintaining a consistent thought-leadership marketing program despite frequent spikes in cost due to project-based pricing is a challenge many B2B marketers often face. While every other company division is able to take advantage … Read More
Long Island Brand Storytelling Agency Shares Seven Steps to Brandtelling Success Smithtown, NY – February 24, 2015 – It’s clear that branded content marketing – sharing educational and informational content to answer consumer questions and help them in their buyers journey – will continue to be a major focus for business-to-business (B2B) marketers in 2015. … Read More
Communication Strategy Group Principal and Chief Brandteller discusses the 20th Annual HIA-LI Business Acheivement Awards on LI News Radio.
Communication Strategy Group long-time client Lisa Dreher at Logicalis US was recently interviewed by MarketingSherpa to discuss how our brand storytelling campaign resulted in significant gains. It’s a good look into what makes a great campaign and why brand storytelling — telling the story of your brand in a way that is educational and informative … Read More
Long Island Brand Storytelling Agency Becomes Marketing Resource to FuzeHub Network, Helps Improve Go-to-Market Process for New York State Manufacturers Smithtown, NY – May 6, 2014 – Brand marketing and public relations agency Communication Strategy Group has been selected as a marketing resource partner for New York State manufacturers by FuzeHub, a new initiative created … Read More
Brand Storytelling Agency and Visual Design Firm Open New Long Island Location to Better Serve both Local and National Clients Smithtown, NY – April 8, 2014 – Long-time collaborators Arthur Germain, principal and chief Brandteller of brand marketing and public relations agency Communication Strategy Group, and Michael Simbrom, president of visual design firm Simbrom Creative, have … Read More
Communication Strategy Group is proud to announce that it has recently expanded its operations and relocated to new offices at 1020 West Jericho Turnpike, Suite 210, Smithtown, NY 11787.
Arthur Germain, CSG Principal & Chief Brandteller, recently discussed how to locate and link with industry influencers using social media and good, old-fashioned email. According to Germain, before reaching out to an influencer, get to know what he or she likes. Start by following the influencers you want to reach on social media. Subscribe to … Read More
On Thursday, September 12, 2013 at Crest Hollow Country Club in Woodbury, NY, Communication Strategy Group was among the sponsors for one of Long Island’s largest annual business recognition events. Hosted by HIA-LI, the recognized voice for business on Long Island, the event recognized five organizations as recipients of its prestigious HIA-LI 19th Annual Business Achievement … Read More
Join Communication Strategy Group at the 25th Annual HIA-LI Trade Show & Conference Thursday, May 23, 2013 at the Suffolk County Community College We’ll be exploring what it takes to be a Great American Brand! Come see us at booth 351 between 10 am and 4 pm.
Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story Your company website has just gone through a major overhaul. You’ve refreshed the 80s –era logo that the founder’s wife loved, updated colors and typeface (who knew there was something more than Times Roman?) and your web design team has … Read More
From the March 2012 issue of Fast Company: Arthur Germain, from Communication Strategy Group, refers to to storytelling to build a brand as brandtelling. As he explains on his site, “Brandtelling is built on the foundation of connecting people through a story that is relevant, real and repeatable.” While this approach is often used to … Read More
PHOENIX, December, 20th 2011, Communication Strategy Group has been selected for the 2011 Best of Business Award by the SBCA Community. Being in business sets people apart from most ordinary people and the SBCA Community is dedicated to helping others understand that running a business is an obtainable goal and that everyone should try their … Read More
B2B Brand Marketing Agency Debuts Affordable Brandtelling® Workshops EAST NORTHPORT, NY, MAY 26, 2011 – Marketers in B2B companies – whether they’re large or small – all have one thing in common: They know what tools they need in their marketing toolbox to succeed. The difference is more well-established companies have larger budgets that can … Read More
The Hauppauge Industrial Association will hold the 23rd annual Long Island Business Trade Show and Conference this Thursday at Suffolk Community College in Brentwood from 9 a.m. to 4 p.m. The event will feature more than 375 exhibitors with more than 3,000 businessmen pre-registered to attend. Several businesses on the trade show floor will be … Read More
Long Island-based Brand Marketing Agency to Debut New Brandtelling® Workshops Designed for Growing Businesses; Will Exhibit in Booth 351-353 in the Technology Pavilion HAUPPAUGE, NEW YORK, MAY 10, 2011 – How well does your company tell its brand story? How strong are the results of your marketing? If you’re left with more questions than answers, … Read More
Title: Learn how to create your personal brand storyLocation: Sheraton HauppaugeLink out: Click hereDescription: Join Arthur Germain, Principal & Chief Brandteller for Communication Strategy Group, as he discusses “9 secrets to a killer personal brand story.” Germain has been invited to speak to the Long Island CleanTech QuickStart Group.Start Time: 03:00Date: 2011-04-21
Title: How to Get More Business from your Trade Show ExperienceLocation: Sandler Training, 225 Wireless Blvd., Suite 104, Hauppauge, NYLink out: Click hereDescription: Join Arthur Germain, Principal & Chief Brandteller for Communication Strategy Group, as he discusses “How to Tell Your Brand Story at Your Next Trade Show.” Germain has been invited to speak ahead … Read More
Communication Strategy Group Reveals the Three Basic Principles to Connecting with Journalists Marketers who want to share their brand story with journalists have to know how to pitch the story to them. “We tell clients there are three ways to pitch reporters,” says Arthur Germain, Principal and Chief Brandteller for Communication Strategy Group, a brand … Read More
The Hauppage Reporter quoted Communication Strategy Group Principal & Chief Brandteller Arthur Germain following the successful HIA-LI Media Panel event held Feb. 8: Mr. Germain discussed the reasons why a business might be covered by the media and why the media would be interested in a particular story. He encouraged attendees to think about their … Read More
HIA-LI Expert Media Panel to Reveal How to Pitch Your Company to the Media and Get Covered Regional and Industry Media Personalities will Detail Ways Businesses Can Obtain News and Feature Article Coverage; Newsday Auditorium, Melville, NY; February 8, 2011 from 7:30 AM to 10:00 AM HAUPPAUGE, NY, February 2, 2011 – Ever wonder how … Read More
Attendees and Exhibitors Invited to Tell Their Brand Stories on Video During Long Island’s Largest B2B Event; Best Entries to Win Flip Mino Video Camera; All “Brandtellers” to Receive Guide to Brand Storytelling. East Northport, NY – May 12, 2010 – How well can you tell your brand story? Communication Strategy Group, a LI-based brand … Read More
HIA-LI Selects Brand Marketing Agency to Strengthen, Support Brand Messages, Provide Ongoing Public Relations to Premier Long Island Business Association. East Northport, NY (PRWEB) March 2, 2010 – Businesses of all sizes and across numerous industries are returning to grass-roots associations to help them improve their economic health and well-being. To help its member companies … Read More
CSG Principal interviewed for IABC CW Bulletin article “How to build the social media audiences you want” Arthur Germain is “principal and chief brand teller” of the Communications Strategy Group, an agency that focuses on branding clients through storytelling. In counseling clients on how to leverage social media as part of their marketing mix, he … Read More
Communication Strategy Group Principal & Chief Brandteller, Arthur Germain, discusses the State of the Economy with LIBN reporter Ambrose Clancy. Read article here.
Communication Strategy Group Principal & Chief Brandteller, Arthur Germain, is quoted in a Newsday column discussing the “Do’s & Don’ts of Social Media.”
Strategic Brand Marketing Agency and Search Engine Marketing Firm Introduce Integrated Offering for Brand Assessments, Competitive Evaluations, Positioning Recommendations, Online Marketing Analysis and Domain Ranking East Northport, NY and Melville, NY – May 27, 2009 — Growth-oriented companies in need of establishing, strengthening and promoting their brands must often consult multiple sources for strategic information … Read More
Communication Strategy Group Principal & Chief Brandteller, Arthur Germain, is quoted in a Newsday column discussing the “Twitter for Business.”
Strategic Marketing Agency Introduces Service to Help Marketers Listen, Learn and Link with Customers, Partners and Prospects via Social Networking East Northport, NY — March 10, 2009 — Social networking services like Facebook, Twitter, and LinkedIn, along with social content sharing tools like blogs, real simple syndication (RSS), Digg, and others are enjoying mainstream success … Read More
Long Island reporter Emi Endo attended a recent presentation about social marketing as Communication Strategy Group principal Arthur Germain discussed Social Marketing + Brandtelling. Read the article here
LIBN Biz Blogger, Henry Powderly, was in attendance when Communication Strategy Group Principal, Arthur Germain, spoke to a Long Island Software & Technology Network (LISTnet) group about Social Marketing + Brandtelling. Read the story here
Long Island Businesses “Get Social” Networking for Fun and Profit LISTnet sponsors panel of marketing and publishing experts to offer top tips for leveraging social networking in business marketing on Thursday, November 13, 2008 at 5:30 p.m. Melville, NY (PRWEB) November 3 2008 — Long Island-based businesses want to learn more about leveraging social networking … Read More
Communication Strategy Group Enables Designers, Web Developers, Creative Agencies to Provide Clients with Brand Assessments, Competitive Evaluations, Positioning Recommendations Strategic Marketing Agency Introduces Brandtelling™ Platform Development Service for Design Agencies to Resell to their Clients East Northport, NY – October 14, 2008 Designers and web developers creating customer brand identities or reigniting mature client brands … Read More
A new article from Communication Strategy Group principal Arthur Germain, “Media Mogul: 13 Tips for Nailing Your Next Interview“is available from ManageSmarter/Training Magazine
Corp! Magazine (print/online) quotes Communication Strategy Group principal Arthur Germain about brand considerations when redesigning your web site in Web Site of Dreams.
New York Metro Business Association Acknowledges Arthur Germain for Marketing Leadership EAST NORTHPORT, NY – June 18, 2008 – When marketers do a great job for their clients, their efforts are often behind the scenes. Recognizing this fact, New York-based ExecuLeaders, an association dedicated to educating the business community in methods and techniques of sales, … Read More
AFCO Systems Selects CSG to Provide Strategic Communications Support EAST NORTHPORT, NY – May 1, 2008 – Many companies are touting a “Green IT” strategy these days, and they’re finding the best way to reduce their technology carbon footprint is by controlling power consumption in the corporate datacenter. To help savvy technology professionals put their … Read More
ManageSmarter.com has published Arthur Germain’s article on Web Site Content twice, once on Sales & Marketing Management as “Does Your Web Site Sound Like You?” and a second time on Small Business Resource Center as “Does Your Web Site Tell Your Story?”
Communication Strategy Group Tapped to Launch Irish, U.K Tech Manufacturer in U.S. Market Forensic & Compliance Systems, Maker of Cryoserver Email Archiving Compliance Appliance, Selects CSG to Provide Strategic Communications Support EAST NORTHPORT, NY – February 25, 2008 – How does a savvy technology company based in Ireland with offices in the U.K. introduce itself … Read More
Communication Strategy Group Helps Marketers, Web Designers Make Corporate Web Sites Sound as Good as They Look Strategic Marketing Agency Offers Expert Tips to Improve the Content of Corporate Web Sites EAST NORTHPORT, NY – January 14, 2008 – Does your web site content reflect your company’s brand story today? Or does it just use … Read More
Strategic marketing agency and interactive design agency join forces to develop brand awareness campaign for $900 million it solutions provider; “experience it” campaign focuses on customer benefits via re-designed web site, print and online campaign. East Northport, NY — May 16, 2007 — Communication Strategy Group (http://www.gocsg.com/) and Loewy Design (http://www.loewydesign.com/) have joined forces to … Read More
Introduces “Core Four” Services to Help Growing Companies Strengthen Brand Awareness Communication Strategy Group, a Strategic Marketing Agency, Offers “Brand Storytelling Guide” to help organizations strengthen their corporate stories EAST NORTHPORT, NY — April 10, 2007 — Does your brand story have the power to be memorable? Is it interesting? Does it make customers and … Read More