Long Island-based Brand Storytelling Agency Helps Technology, Manufacturing and Professional Services Marketers Jump Start End of Year Marketing Efforts; Take a Brand Refresh Quiz
Smithtown, NY – September 12, 2017 – The weather is getting cooler and the days are getting shorter, which can mean only one thing: Q4 is coming! Traditionally, the last quarter is when sales teams make a big push to close the year, however it is also a perfect time for marketing teams to refresh, re-energize and revitalize their company brands, according to Arthur Germain, Principal and Chief Brandteller for Communication Strategy Group, a brand storytelling agency. To help marketers who feel their current marketing is a little tired – or non-existent – the team at Communication Strategy Group is offering Brandtelling Workshops that provide immediate and actionable guidance to jump start stagnant brand marketing efforts and better support Q4 sales success. Additionally, marketers who book a Brandtelling Workshop before the end of the year can apply 50 percent of their investment toward any of the agency’s ongoing marketing subscription services. Additional information is available at http://gocsg.com/Q4.
“Our Brandtelling Workshops include a half-day working session with executive teams followed by a review of current marketing, competitor research and client interviews to create a targeted set of marketing recommendations that clients can act on immediately,” says Germain.
Brand Refresh Quiz
Germain suggests that marketers take this simple quiz to better understand where they might need assistance with their brand story. Marketers should score each statement from 1 to 5, the higher the number the more positive they feel about each question. A total score of lower than 30 highlights awareness that it might be time to refresh and reenergize your brand efforts, says Germain.
- We are able to clearly articulate our brand story.
- Our brand story differs from our competitors.
- Our brand is memorable to our customers.
- Our visuals (logos, website, graphics) complement and support our brand story.
- We consciously promote our brand story.
- We practice the 3-Cs (Consistent Cadence of Communication).
- We promote our milestones and showcase our thought leadership.
- We meaningfully educate and inform our prospects.
- We provide multiple vehicles for prospects to learn about our company.
- We offer a “pathway of information” leading to a sale.
- Our company spokespeople are “media ready.”
- Our presentations “WOW” our audiences.
- We have strong and memorable “leave-behinds” for our presentation audiences.
About Communication Strategy Group
Communication Strategy Group, an award-winning brand storytelling agency, helps clients develop brand stories that are remembered, repeated and rewarded through a strategic Brandtelling® approach. We focus on building and supporting a strategic plan for client communications to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team is comprised of senior-level communications professionals who work directly on client accounts to achieve results. Our clients include both Fortune 1000 and growing companies in technology, manufacturing, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at www.communicationstrategygroup.com