We all doubt ourselves sometimes. Human nature. We think that others doubt us too. Sometimes we’re right. Most times we’re wrong.
Our brand stories aren’t too different. We sometimes doubt them too. We doubt that they are still true to the same people who believed them just a short time ago. We doubt that people are paying attention to them. We doubt that they are making a difference to our customers and prospects, partners and employees.
A little doubt can be healty — it keeps us honest and sharp. But too much doubt can kill.
Take a look at your brand story again. See what about it is making you doubt. Ask yourself what your brand story sounds like from another point of view, another angle, from an outside perspective. Sometimes you may find something to improve. But I bet the excersize alone will make you feel better.
I have no doubt.