Sometimes it’s easier to share your story through a custom animation.
Client Challenge: A leading B2B payment solutions company wanted a way to explain to its customers that accept B2B corporate and government credit cards how they could provide the necessary line-item details for their customers using Level 2 and Level 3 credit cards while simultaneously lowering their own credit card interchange rates and keeping more of their fees. It’s a complex story, but CSG devised an entertaining and informative solution.
CSG Solution: We developed a simple five step storyboard to explain the difference between traditional credit card processing fees (the smaller part of the iceberg) and interchange rates (the larger part below the surface). We demonstrated how the client is able to “clear the way for credit card profits.”
The Result: An increase in conversions when this animation was placed on a landing page with a form as compared to text or text and static image.