Communication Strategy Group Tapped to Launch Irish, U.K Tech Manufacturer in U.S. Market
Forensic & Compliance Systems, Maker of Cryoserver Email Archiving Compliance Appliance, Selects CSG to Provide Strategic Communications Support
EAST NORTHPORT, NY – February 25, 2008 – How does a savvy technology company based in Ireland with offices in the U.K. introduce itself into the U.S. marketplace for something as sensitive and critical as corporate email compliance? That was the dilemma facing Forensic & Compliance Systems (FCS), developer of Cryoserver (www.Cryoserver.com) the world’s leading forensic message archiving, compliance and eDiscovery solution. The company wanted to leverage its success in the U.K. to introduce itself to U.S. reseller and solution provider partners, as well as customers in the legal, financial, educational and government agency industries it serves. FCS chose Communication Strategy Group (www.GoCSG.com), a strategic brand marketing agency, to serve as its agency of record for strategic public relations and to help develop its brand story for the US market.
The Cryoserver email archive appliance is a comprehensive compliant forensic message archiving system combining hardware and software and sold through a network of channel partners and resellers. It retains a full audited copy of all emails sent to, from and within an organization. Designed to preserve all data as if it were evidence to be used in court, the best analogy is that of a black box flight recorder in an aircraft.
“Communication Strategy Group’s depth of technology knowledge and past experience introducing U.K. companies to the U.S. technology buyers market made them a perfect partner for FCS,” says Ralph Harvey, CEO of Forensic & Compliance Systems. “We look forward to a winning year as we build our U.S. channel partner program and customer base with their help.”
“Forensic & Compliance Systems is taking a unique approach in message compliance. Email policy editors and simple email archiving lack the integrity of the FCS Cryoserver email archive appliance,” says Arthur Germain, Communication Strategy Group principal. “We’re excited to partner with FCS in the strategic development of its public relations campaigns.”
About FCS and CryoserverForensic and Compliance Systems (FCS), is a privately-held company headquartered in Dublin, Ireland, with offices in London, Florida and New York and Colorado. The Cryoserver product line is a scalable, forensic email compliance archive that enables organizations to automatically and securely collect, store and index all email communication – via a convenient, tamper-evident appliance. This enables eDiscovery and forensic analysis of an organization’s entire email history that is ready for court submission if necessary. The entire range of solutions is available from a network of channel partners. For details please visit www.Cryoserver.com or call 720-746-0408.
About Communication Strategy Group
Communication Strategy Group (www.GoCSG.com) helps your brand story become remembered, repeated and rewarded. We focus on building and supporting a strategic plan for client communications in order to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team comprises senior level communications professionals – writers, journalists, technology marketers, public relations executives, media trainers – who work directly on client accounts to achieve results. Our clients include growing companies in technology, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at www.GoCSG.com