Arthur Germain, principal and chief Brandteller of Communication Strategy Group, a brand storytelling agency, is one professional quoted in a brand new book by author and Public Relations professor Natalie Canavor. The new publication Business Writing Today: A Practical Guide (Second Edition) quotes Germain and other professionals discussing ways to make a story jump and come alive on the page. Germain discusses his focus on brand storytelling or Brandtelling, for business and marketing communications.
Among the topics Canavor covers in her book are how to develop a structured planning system for all your communications, business writing in the digital age, practical techniques to sharpen and improve your writing, business communications basics and creating persuasive messages.
Available on Amazon: http://www.amazon.com/Business-Writing-Today-Practical-Guide/dp/1483358666