Strategic marketing agency and interactive design agency join forces to develop brand awareness campaign for $900 million it solutions provider; “experience it” campaign focuses on customer benefits via re-designed web site, print and online campaign.
East Northport, NY — May 16, 2007 — Communication Strategy Group (http://www.gocsg.com/) and Loewy Design (http://www.loewydesign.com/) have joined forces to develop and launch a national brand awareness campaign for Logicalis (http://www.us.logicalis.com/), a $900 million global IT solutions provider and 2007 IBM Business Partner Excellence Award winner. The Experience IT campaign is designed to build strategic brand awareness among IT managers, CIOs and c-level executives at mid-to-enterprise sized companies. The campaign kicks off this month with a web site re-design, a full page print advertisement in the Wall Street Journal, print and online advertising in top technology publications such as Computer World and CIO magazines.
Communication Strategy Group has been public relations agency of record for Logicalis for more than a year. The agency partnered with Loewy Design for creative strategy and production for the Experience IT campaign.
“At Logicalis we’re a top-tier technology company, but we really pride ourselves on our customer-driven focus and the positive experiences our customers have during an engagement. We wanted to make this experience an integral part of our campaign,” says Lisa Dreher, Vice President of marketing for Logicalis. “Communication Strategy Group and Loewy Design are amazing to work with. They bring professionalism and constant attention to our every request. The Experience IT campaign they helped develop is exactly what we need to increase our brand awareness in the marketplace.”
Logicalis plans to expand the marketing campaign to include several programs that will focus on continuous improvement of its customer experience.
“Communication Strategy Group is excited to work with such an enthusiastic and prominent client,” says Arthur Germain, principal of Communication Strategy Group. “Together with Loewy Design we have been able to highlight and harness that passion in a strategic marketing campaign for a company that represents the highest level of technology expertise and customer satisfaction in the industry.”
Communication Strategy Group and Loewy Design conducted a brand evaluation to determine brand opportunities and to assess the best way to communicate the fact that Logicalis is one of the top global technology providers for enterprises and mid-level businesses seeking reliable IT services and technology from vendors including HP, IBM, Microsoft, Cisco, and EMC. The brand story campaign comprises public relations outreach, web site re-design, marketing collateral development, print and online advertising and event materials.
Logicalis is a global provider of high-performance technology solutions. With over 1,100 people worldwide, Logicalis delivers smart solutions based on specific needs, not the latest IT trend. Logicalis provides options, direction and support to more than 5,000 corporate and public sector customers. The company contributes its success to the everyday positive experiences with its customers and strategic partners such as IBM, HP, Cisco and EMC.
Logicalis is a division of Datatec Limited (LSE/JSE:DTC), a $3.5 billion multi-national organization listed on the AIM market of the LSE and the Johannesburg Stock Exchange. With its international headquarters in the UK, Logicalis has annualized global revenues of over $900 million from operations in the U.S., UK, Germany and South America. For more information about the Logicalis experience, visit http://www.us.logicalis.com/.
About Loewy Design
Loewy Design has been providing online and offline marketing, branding, design and strategic services since 1998. The agency offers end-to-end interactive solutions, including business development, information architecture, creative direction, interface design, search and email marketing, content creation, and technological integration. For additional information, please visit http://www.loewydesign.com/.
About Communication Strategy Group
Communication Strategy Group (http://www.gocsg.com/) helps customer brand stories become remembered, repeated and rewarded. We focus on building and supporting a strategic plan for client communications in order to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team comprises senior level communications professionals – writers, journalists, technology marketers, public relations executives, media trainers – who work directly on client accounts to achieve results. Our clients include growing companies in technology, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at http://www.gocsg.com/.