Can You Focus on One Idea?
We seem to have this fear that the audience is not going to understand what we’re trying to present – so we keep talking, adding more and more points, until our presentation becomes one long, run-on, endless, breathless series of words – just like this sentence.
Here’s a better idea: focus your presentation on one idea. Not five. Not three. One. This is your core idea and everything you say and do should revolve around it.
Try this: take out a single piece of paper and write down the one idea you want to leave with your audience. When you’re finished presenting, what do you want them to know? Better yet, what do you want them to do? Because when you give a great presentation performance, it moves your audience to action. Create your message to be explicit and concrete.