I once heard someone say that the difference between a gun and a camera was that the gun obliterated what it was pointed at, while the camera obliterated everything else. He was speaking about context, which is something to consider when you’re telling your brand story.
When you’re capturing your brand story, what are the details you’re leaving out? Do you need to widen your story lens? Is there enough light on your background (foreground, side) subjects?
Sometimes you need to look for a better angle that really captures your story in its best light. And then you need to get rid of everything else — all he extraneous details that don’t help tell your story.